Who Made the SmartStop Ads? 

Who is SmartStop? 

SmartStop Self Storage is a company that provides storage solutions for people and businesses. Their facilities are secure, climate-controlled, and designed to be convenient for short-term or long-term use. Essentially, they give you a place to put that life-size Storm Trooper that your wife said “doesn’t fit the decor of the dining room”.🙄

The Goal

For SmartStop, the goal was to create an ad suite the generate brand awareness. SmartStop hasn’t run TV ads in a while, and we were thrilled they tagged Video Brothers in to help them get the word out. 

The Strategy

Unlike our normal B2B clientele, SmartStop is B2C. So, what does that mean?

Well, realistically that doesn’t change much. We still needed to develop a concept that would be eye-catching and memorable, and that would effectively deliver the main message: SmartStop Self-Storage isn’t for junk, it’s for the sentimental treasures that need to be kept safe. 

We decided to personify items you would normally find in a storage container and depict a SmartStop storage container as a veritable Shangri-La for your most treasured items. 

Because of the consumer-facing nature of SmartStop, their ad suite looks a bit different from our usual fare. They didn’t need 6-second reminders, and there wasn’t much need for a CTA. Instead we created three ads that each touch on a different SmartStop Value Prop. 

What does the SmartStop “Ad Suite” Look Like? 

Watch the full ad suite in the video at the top of the page!

Hero Ads

Two 30-second spots that use humor to highlight SmartStop value props; The security and peace of mind you get when storing your things with SmartStop. 

Follow-Up Ad

Once 15-second follow-up ad to put a spotlight on SmartStop’s climate controlled storage units. 

The Happy Marketer

We’ll update this section with a quote from the SmartStop team once they launch the ads! For now, I’ll make one up! 

“Dan Sullivan on the Video Brothers team is incredibly handsome and talented” - Imaginary Client

Key Takeaways

• When it comes to ads, a good idea becomes a GREAT idea when you add a little humor! That’s not just hyperbole, some nerds actually ran the numbers! Click for Proof!) 

• Your ads are likely the first interaction you’ll have with a potential customer. Give them something of value (entertainment) and start the relationship off on the right foot. 

Call To Action

Our mission is to make advertising more memorable. If you can become the first thought when the audience seeks to solve the pain you have a solution for– you’ll get more at-bats with prospects who are excited for the relief and value you deliver.

Want to know more?  Book a call with our Co-founder Chandler Quintin or head to our LinkedIn Page. Treat yourself to our ads while you’re there.