The Unboring Manual
Unforgettable By Design
Learn more about the way we work at Video Brothers.
Mission
We don’t just make ads. We make people care.
At Video Brothers, we create memorable ads that entertain and deliver unforgettable results. Humor is our weapon of mass attention—wielded with precision, it makes brands impossible to ignore.
Every project we take on is something we believe in. We sweat the details, craft exceptional experiences, and launch campaigns that don’t just look good—they work.
We’re here to have fun, make a real impact, and help good businesses grow. That energy always comes back around.
Vision
Build the most unforgettable B2B ad agency on the planet.
The go-to partner for brands who believe fun sells, clarity converts, and originality wins.
Our vision is simple: Make ads that people actually want to watch—because they’re bold enough to be remembered, smart enough to be trusted, and entertaining enough to be shared.
Even in B2B, every spot should feel like a big-budget brand moment. When the work is unforgettable, the results follow.
Ethos
The best ads don’t feel like ads.
They feel like something you want to watch. We’re not afraid to be weird, bold, or hilarious—because that’s what gets remembered.
Craft matters. Every detail is a reflection of who we are and how seriously we take fun.
We want our clients to feel proud of what they’re putting into the world. We want good businesses to grow. And we want to have a damn good time doing it.
Core Values
Our Guiding Lights
The six principles that guide everything we do—from website click to final cut.
Click to read more!
North Star →
Examples:
We don’t say yes to work demanding we play it safe. We say yes when we’re trusted to push.Our brainstorms start with the wildest, weirdest, most unexpected ideas—not the safe ones.
Fun is Non-Negotiable
We only make what excites us. If it’s not entertaining, it’s not worth making. If we’re not having fun, the audience won’t either.
North Star →
Examples:
We don’t say yes to work demanding we play it safe. We say yes when we’re trusted to push.Our brainstorms start with the wildest, weirdest, most unexpected ideas—not the safe ones.
Fun is Non-Negotiable
We only make what excites us. If it’s not entertaining, it’s not worth making. If we’re not having fun, the audience won’t either.
North Star →
Examples:
We don’t say yes to work demanding we play it safe. We say yes when we’re trusted to push.Our brainstorms start with the wildest, weirdest, most unexpected ideas—not the safe ones.
Fun is Non-Negotiable
We only make what excites us. If it’s not entertaining, it’s not worth making. If we’re not having fun, the audience won’t either.
North Star →
Examples:
Before we greenlight an idea, we ask: Will this make someone feel seen & show them a way out?We don’t let clients over-explain. One idea. One pain point. One clear solution.
Impact Over Noise
We don’t just make ads. We make results. One clear message, executed well. If it doesn’t move the needle, it doesn’t make the cut.
North Star →
Examples:
Before we greenlight an idea, we ask: Will this make someone feel seen & show them a way out?We don’t let clients over-explain. One idea. One pain point. One clear solution.
Impact Over Noise
We don’t just make ads. We make results. One clear message, executed well. If it doesn’t move the needle, it doesn’t make the cut.
North Star →
Examples:
Before we greenlight an idea, we ask: Will this make someone feel seen & show them a way out?We don’t let clients over-explain. One idea. One pain point. One clear solution.
Impact Over Noise
We don’t just make ads. We make results. One clear message, executed well. If it doesn’t move the needle, it doesn’t make the cut.
North Star →
Examples:
Whether it's a script, a shoot, or a kickoff call, we make every moment feel considered and confident.If clients aren’t raving about how easy and fun the process was, we missed the mark.
Memorable Experiences, Every Time
From onboarding to delivery, every touchpoint feels intentional, exciting, and seamless. Every interaction should be unforgettable.
North Star →
Examples:
Whether it's a script, a shoot, or a kickoff call, we make every moment feel considered and confident.If clients aren’t raving about how easy and fun the process was, we missed the mark.
Memorable Experiences, Every Time
From onboarding to delivery, every touchpoint feels intentional, exciting, and seamless. Every interaction should be unforgettable.
North Star →
Examples:
Whether it's a script, a shoot, or a kickoff call, we make every moment feel considered and confident.If clients aren’t raving about how easy and fun the process was, we missed the mark.
Memorable Experiences, Every Time
From onboarding to delivery, every touchpoint feels intentional, exciting, and seamless. Every interaction should be unforgettable.
North Star →
Examples:
If a client pushes for boring or off-brand, we don’t nod politely—we offer a better way.When we deviate from our process, it’s intentional and strategic—not because we got lazy.
Authenticity & Integrity
No shortcuts. No sellout work. We only make what we’re proud to put our name on. Trendy isn’t the goal. Timeless is.
North Star →
Examples:
If a client pushes for boring or off-brand, we don’t nod politely—we offer a better way.When we deviate from our process, it’s intentional and strategic—not because we got lazy.
Authenticity & Integrity
No shortcuts. No sellout work. We only make what we’re proud to put our name on. Trendy isn’t the goal. Timeless is.
North Star →
Examples:
If a client pushes for boring or off-brand, we don’t nod politely—we offer a better way.When we deviate from our process, it’s intentional and strategic—not because we got lazy.
Authenticity & Integrity
No shortcuts. No sellout work. We only make what we’re proud to put our name on. Trendy isn’t the goal. Timeless is.
North Star →
Examples:
If a client pushes for boring or off-brand, we don’t nod politely—we offer a better way.When we deviate from our process, it’s intentional and strategic—not because we got lazy.
Precision & Excellence
We sweat the small stuff. Every file, message, and moment should be dialed in. Clean work = clear minds = better results.
North Star →
Examples:
If a client pushes for boring or off-brand, we don’t nod politely—we offer a better way.When we deviate from our process, it’s intentional and strategic—not because we got lazy.
Precision & Excellence
We sweat the small stuff. Every file, message, and moment should be dialed in. Clean work = clear minds = better results.
North Star →
Examples:
If a client pushes for boring or off-brand, we don’t nod politely—we offer a better way.When we deviate from our process, it’s intentional and strategic—not because we got lazy.
Precision & Excellence
We sweat the small stuff. Every file, message, and moment should be dialed in. Clean work = clear minds = better results.
North Star →
Examples:
If a client pushes for boring or off-brand, we don’t nod politely—we offer a better way.When we deviate from our process, it’s intentional and strategic—not because we got lazy.
Extreme Ownership
No excuses, no blame. If something’s broken, we fix it fast and learn from it. Everyone’s job is the mission.
North Star →
Examples:
If a client pushes for boring or off-brand, we don’t nod politely—we offer a better way.When we deviate from our process, it’s intentional and strategic—not because we got lazy.
Extreme Ownership
No excuses, no blame. If something’s broken, we fix it fast and learn from it. Everyone’s job is the mission.
North Star →
Examples:
If a client pushes for boring or off-brand, we don’t nod politely—we offer a better way.When we deviate from our process, it’s intentional and strategic—not because we got lazy.
Extreme Ownership
No excuses, no blame. If something’s broken, we fix it fast and learn from it. Everyone’s job is the mission.
HOW TO
Our DNA In Practice
Our values aren’t for show—they’re tools. We use them to make decisions, give feedback, hire great people, work with the right clients, and keep the work (and the team) sharp.
For Hiring & Onboarding
Ask candidates for real-world examples that align with our values. Train new team members using actual scenarios—don’t just explain the values, show them.
“Tell me about a time you made something unexpectedly fun.”
“How do you keep your work dialed in under pressure?”
For Creative Direction
If an idea doesn’t reflect “Fun is Non-Negotiable” or “Impact Over Noise,” it’s not right for us. Lead internal reviews by asking, “Which values does this hit?”
For Client Relationships
When a client pushes for something bland, bloated, or off-brand, remind them: They didn’t hire us to play it safe.
For Feedback & Growth
Use the values as a shared language for giving feedback and reviewing performance.
“Let’s make this tighter for more impact.”
“How can we bring more fun to this?”
“This could use a little more precision.”
For Decision-Making
Before we greenlight anything—a new project, a new workflow, a shift in strategy—ask: Does this align with all six values? If not, we rethink it.
For Creative Directors
Every concept should reflect “Fun is Non-Negotiable” and “Impact Over Noise.”
Use values to justify bold creative choices when presenting to internal teams.
Gut check: Would you be proud to put this on your reel?
For CX Managers
Guide clients through a process that feels polished, seamless, and fun.
Use “Memorable Experiences” and “Authenticity & Integrity” to steer tough conversations.
If a client forgets how good our process felt—that’s a missed opportunity.
For Producers
“Precision & Excellence” shows up in how you prep shoots, organize files, and communicate with crew/vendors.
You’re the behind-the-scenes backbone that keeps momentum alive.
Ownership means no gaps, no guesswork—just clean execution.
For Strategists
Marry “Impact Over Noise” with “Precision & Excellence”—your work should be sharp, simple, and effective.
Use cutting-edge tools and frameworks to make the case clearly.
When clients waffle on messaging, you bring them back to one clear idea.
For Everyone
Give feedback through the lens of values.
Use values to align when things get tense or unclear.
When in doubt: Does this reflect who we are?
HOW TO
Our DNA In Practice
Our values aren’t for show—they’re tools. We use them to make decisions, give feedback, hire great people, work with the right clients, and keep the work (and the team) sharp.
For Hiring & Onboarding
Ask candidates for real-world examples that align with our values. Train new team members using actual scenarios—don’t just explain the values, show them.
“Tell me about a time you made something unexpectedly fun.”
“How do you keep your work dialed in under pressure?”
For Creative Direction
If an idea doesn’t reflect “Fun is Non-Negotiable” or “Impact Over Noise,” it’s not right for us. Lead internal reviews by asking, “Which values does this hit?”
For Client Relationships
When a client pushes for something bland, bloated, or off-brand, remind them: They didn’t hire us to play it safe.
For Feedback & Growth
Use the values as a shared language for giving feedback and reviewing performance.
“Let’s make this tighter for more impact.”
“How can we bring more fun to this?”
“This could use a little more precision.”
For Decision-Making
Before we greenlight anything—a new project, a new workflow, a shift in strategy—ask: Does this align with all six values? If not, we rethink it.
For Creative Directors
Every concept should reflect “Fun is Non-Negotiable” and “Impact Over Noise.”
Use values to justify bold creative choices when presenting to internal teams.
Gut check: Would you be proud to put this on your reel?
For CX Managers
Guide clients through a process that feels polished, seamless, and fun.
Use “Memorable Experiences” and “Authenticity & Integrity” to steer tough conversations.
If a client forgets how good our process felt—that’s a missed opportunity.
For Producers
“Precision & Excellence” shows up in how you prep shoots, organize files, and communicate with crew/vendors.
You’re the behind-the-scenes backbone that keeps momentum alive.
Ownership means no gaps, no guesswork—just clean execution.
For Strategists
Marry “Impact Over Noise” with “Precision & Excellence”—your work should be sharp, simple, and effective.
Use cutting-edge tools and frameworks to make the case clearly.
When clients waffle on messaging, you bring them back to one clear idea.
For Everyone
Give feedback through the lens of values.
Use values to align when things get tense or unclear.
When in doubt: Does this reflect who we are?
HOW TO
Our DNA In Practice
Our values aren’t for show—they’re tools. We use them to make decisions, give feedback, hire great people, work with the right clients, and keep the work (and the team) sharp.
For Hiring & Onboarding
Ask candidates for real-world examples that align with our values. Train new team members using actual scenarios—don’t just explain the values, show them.
“Tell me about a time you made something unexpectedly fun.”
“How do you keep your work dialed in under pressure?”
For Creative Direction
If an idea doesn’t reflect “Fun is Non-Negotiable” or “Impact Over Noise,” it’s not right for us. Lead internal reviews by asking, “Which values does this hit?”
For Client Relationships
When a client pushes for something bland, bloated, or off-brand, remind them: They didn’t hire us to play it safe.
For Feedback & Growth
Use the values as a shared language for giving feedback and reviewing performance.
“Let’s make this tighter for more impact.”
“How can we bring more fun to this?”
“This could use a little more precision.”
For Decision-Making
Before we greenlight anything—a new project, a new workflow, a shift in strategy—ask: Does this align with all six values? If not, we rethink it.
For Creative Directors
Every concept should reflect “Fun is Non-Negotiable” and “Impact Over Noise.”
Use values to justify bold creative choices when presenting to internal teams.
Gut check: Would you be proud to put this on your reel?
For CX Managers
Guide clients through a process that feels polished, seamless, and fun.
Use “Memorable Experiences” and “Authenticity & Integrity” to steer tough conversations.
If a client forgets how good our process felt—that’s a missed opportunity.
For Producers
“Precision & Excellence” shows up in how you prep shoots, organize files, and communicate with crew/vendors.
You’re the behind-the-scenes backbone that keeps momentum alive.
Ownership means no gaps, no guesswork—just clean execution.
For Strategists
Marry “Impact Over Noise” with “Precision & Excellence”—your work should be sharp, simple, and effective.
Use cutting-edge tools and frameworks to make the case clearly.
When clients waffle on messaging, you bring them back to one clear idea.
For Everyone
Give feedback through the lens of values.
Use values to align when things get tense or unclear.
When in doubt: Does this reflect who we are?
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