Who Made the SHI Ads?
Oct 9, 2024
Who is SHI?
SHI is a global provider of technology solutions and services, helping organizations deploy, manage, and enhance their IT infrastructure.
Basically, if your business is scraping by with steam-powered tech, SHI can help bring you into the 21st century.
The Goal
To create an Ad Suite of entertaining, engaging awareness ads that would drive prospects to their website and sales reps, but with a twist… They wanted seasonal-themed ads for the upcoming holiday season.
The Strategy
Every Ad Suite we make is a funnel of content that captures the audience and nurtures them through fun, cohesive ads that solidify that our clients have a solution that solves a pain.
The plan for SHI was to cut through the end-of-year white noise that B2B is used to and capture the attention of prospects and current customers. Beyond that, including their partners Microsoft, Intel, and HP in on the fun, Holiday cheer.
To turn classic “Holiday” content upside-down, we put a common industry pain point under a fun-filled magnifying glass. A polished SHI International rep brings it home by becoming Santa’s helper and showcasing the value SHI International brings to the world.
What does the SHI “Ad Suite” Look Like?
Check out the video at the top of the page to watch the full ad suite!
Hero Ads
A 30-second spot to show how SHI can help anyone with their IT infrastructure… even Santa Clause himself!
Follow-Up Ads
Two 15-second follow-up ads meant to hammer home the message and, of course, the solution to the pain point addressed in the hero ad.
The Happy Marketer
Thanks to you and the team for helping us refine the concept and bring the idea to life. This is an exciting step forward for the marketing function at SHI and we are grateful for your partnership. Onwards!
- Matt Fisher, Vice President of Marketing
Key Takeaways
When it comes to ads, a good idea becomes a GREAT idea when you add a little humor! That’s not just hyperbole, some smart folks actually did a study! Check out this study if your don't believe me!
Surprising the audience by showcasing a B2B solution in an environment they normally don’t see is a great way to capture attention, earn a smile, and put a solution in the back of your prospect’s mind.
Call To Action
Our mission is to make B2B more memorable. If you can become the first thought when the audience seeks to solve the pain you have a solution for– you’ll get more at-bats with prospects who are excited for the relief and value you deliver.
Want to know more? Book a call with our Co-founder Chandler Quintin or head to our LinkedIn Page. Treat yourself to our ads while you’re there.
