Who Made the Loxo Ads?

Who is Loxo? 

Loxo is an intelligent platform for headhunters and recruiters that helps them find the best candidates in the world by leveraging best-in-class technology and data sources.

In other words, Loxo brings the world of recruiting into the future and helps their users land more candidates for great positions.

The Goal

To create an Ad Suite of entertaining, engaging awareness ads that would drive prospects to their website and sales reps, but with a twist… They wanted seasonal-themed ads for the upcoming holiday season.

The Strategy

Every Ad Suite we make is a funnel of content that captures the audience and nurtures them through fun, cohesive ads that solidify that our clients have a solution that solves a pain.

Our strategy for Loxo was developed in collaboration with the kickass marketing team lead by Sam Khuenle. Their platform had a ton of benefits that addressed, and solved, key industry pain points. 

But, the most impactful message we could think of was simpler than feature listing: Loxo can help recruiters find even the most _elusive_ candidates. 

Well, what’s more elusive than extra terrestrials and bigfoot! If Loxo can help locate these historically hard to find individuals then _surely_ it can help find the best candidate for the job.

What does the SHI “Ad Suite” Look Like? 

Check out the video at the top of the page!

Hero Ads

Two 30-second spots to show how Loxo can help recruiters find the most elusive candidates ever.

Follow-Up Ads

Two 15-second follow-up ads meant to hammer home the message and provide a bit more fun!

Reminder Ads

These 6-second ads include a call-to-action and keep Loxo top-of-mind for those recruiters who aren’t quite ready to switch but will be soon. 

The Happy Marketer

We had our best year in company history for pipeline generation… so let’s gooooooooo!

- Sam Kuehnle, Vice President of Marketing

Key Takeaways

• When it comes to ads, a good idea becomes a GREAT idea when you add a little humor! That’s not opinion, some nerds actually did the math! Check out this study if your don't believe me!)

• Serving ads that don’t include a fun or funny hook are harder to find in a social media scroll than Bigfoot himself… herself?... Themself! 

Call To Action

Our mission is to make B2B more memorable. If you can become the first thought when the audience seeks to solve the pain you have a solution for– you’ll get more at-bats with prospects who are excited for the relief and value you deliver.

Want to know more?  Book a call with our Co-founder Chandler Quintin or head to our LinkedIn Page. Treat yourself to our ads while you’re there. 😉