Who Made the GoodUnited Ads?
Jun 4, 2024
Who is GoodUnited?
GoodUnited is a fundraising platform that helps nonprofits leverage their social networks to drive more donations and help more people in need.
If your non-profit is looking to nurture and accelerate donor engagement, GoodUnited can help you achieve more feel-good results.
The Goal
To create an Ad Suite of humorous, engaging awareness ads that present GoodUnited as the go-to solution for growing non-profit donor engagement during a time where donations are at an all-time low.
The Strategy
Every Ad Suite we make is a funnel of content that captures the audience and nurtures them through fun, cohesive ads that solidify that our clients have a solution that solves a pain.
GoodUnited’s unique selling proposition (USP) is providing non-profits with the ability to accept donations directly within their social channels. Sounds simple right?
Well, nonprofits are constantly spinning their wheels and wasting resources on ineffective strategies without realizing that all they have to do is make donating _easier. _
To highlight GoodUnited’s undeniable USP, we depicted some exaggeratedly awful “solutions” like hiring a psychic or training a less-than-elite team of donation ninjas, and wrapped it all up by positioning GoodUnited as the effective, sensible path forward.
What does the GoodUnited “Ad Suite” Look Like?
Watch to video at the top of this page to see the ad suite for yourself!
Hero Ads
A 30-second spot to make the non-profit audience feel the frustration, and laugh at it… staring Ninjas and Telepaths!
Cutdowns and Reminder Ads
Multiple 15-second and 6-second cut-downs and reminders to keep the fun going while staying top of mind, all while remaining cohesive to the big mission GoodUnited is on.
The Happy Marketer
I loved working with the Video Brothers through their process and love the outcome even more!
_- _Nick Black, CEO & Co-Founder
Key Takeaways:
Humor is the best way to generate brand awareness and brand recall. (Seriously, there’s a study. Check it out!)
The creation of an effective ad starts with the strategy and extends all the way through distribution optimization. If an ad plays and there’s no one around to watch it, then it’s not effective. And who put that TV in the woods? Creepy.
Call To Action
Our mission is to make B2B more memorable. If you can become the first thought when the audience seeks to solve the pain you have a solution for– you’ll get more at-bats with prospects who are excited for the relief and value you deliver.
Want to know more? Book a call with our Co-founder Chandler Quintin or head to our LinkedIn Page. Treat yourself to our ads while you’re there.
