Who Made the Global Squirrels Ads? 

Who is Global Squirrels? 

Global Squirrels connects businesses with top global talent through a cost-effective, streamlined hiring platform. They provide tools and resources to help companies find, hire, and manage skilled professionals worldwide. Their claim to fame? They have a flat fee pricing model, which means that your hiring budget goes to getting the best candidate and not a bunch of agency fees. 

However, Global Squirrels is just half of the equation. They also have a separate brand for a medical-specific staffing platform called Med Squirrels. 

The Goal

To create an Ad Suite of entertaining, engaging awareness ads for bother Global Squirrels AND Med Squirrels that would drive prospects to their website, sales reps, and free trial. 

The Strategy

Our strategy for Global/Med Squirrels was similar to the strategy we implement for all of our B2B clients: We learn everything there is to know about the company and start writing. 

Since Global Squirrels goes hand-in-hand with Med Squirrels, we wanted to make a cohesive ad suite that, with some creative variables, could work for Med Squirrels as well. 

We anchored on a theme that would work for both companies, a magical purple squirrel. You see, in the staffing industry, a “purple squirrel” is their term for “unicorn” or “perfect candidate”. 

With our spokesperson (spokes-mythical creature?) locked in, we got to work. 

What does the Global Squirrels “Ad Suite” Look Like? 

Watch the video at the top of this page to see the entire ad suite for both Global and Med Squirrels!

Teaser Ads

A 15-second ad that’s meant to prod a common customer pain point. In this case, exorbitant agency fees that leave companies compromising between talent and cost. 

Hero Ads

A 30-second spot to really hammer home the message!

Follow-Up Ads

A 15-second follow-up ad meant to finalize the transformation, position Global/Med Squirrels as the solution the target audience is looking for. 

Reminder Ads

Two 6-second ads that include a targeted CTA and serve to keep Global/Med Squirrels top-of-mind for prospects not yet ready to buy. 

The Happy Marketer

Video Brothers are the real deal. We worked with them, and they made us look so good we almost felt guilty... almost. Stop scrolling and call them. Your ads deserve a glow-up! - Pierre-Antoine Tricen, AbbaDox VP of Marketing

Key Takeaways

• Ads that leverage humor are more likely to be remembered. I’m sure that sounds self-serving but there’s actually some data! Check out this study if your don't believe me!) 

• Having a unique and visually engaging hook is incredibly important to make sure your ads stand out. For Global/Med Squirrels, that hook was the delightful, if not sarcastic, purple squirrel!

Call To Action

Our mission is to make B2B more memorable. If you can become the first thought when the audience seeks to solve the pain you have a solution for– you’ll get more at-bats with prospects who are excited for the relief and value you deliver.

Want to know more?  Book a call with our Co-founder Chandler Quintin or head to our LinkedIn Page. Treat yourself to our ads while you’re there.