Who is Docusign? 

…Said no one ever. I mean, come on! If you’re over the age of 15 in 2024, chances are you’ve slapped your electronic signature on a document using Docusign. 

But if you _don’t _know, they’re a cloud-based service that provides electronic signature technology and secure digital transaction management.

The Goal

To create an Ad Suite to get some eyeballs on a new feature; the ability to designate a specific signature order for documents, and the ability to quickly and easily alter that order by simply dragging the priority signator to the top of the list. 

The Strategy

Every Ad Suite we make is a funnel of content that captures the audience and nurtures them through fun, cohesive ads that solidify that our clients have a solution that solves a pain.

Docusign wanted to generate awareness for a feature rather than the brand which meant we could be more focused in our strategy. 

To depict the features, functionality, and _value_ of their new Drag, Drop, Send solution, we came up with the “Docusign Dreamworld”. This is the abstract, void-like universe where e-signers can slap their digital John Hancock on the document in question. 

With some ropes, pulleys, and a big-ass winch, we literally dragged and dropped our signers with the same ease as a Docusign user could shift the order of signers for their document. 

Translating this spot into the 12 different languages encompassed in Docusign’s far-reaching global market required a whole other strategy, but as far as Docusign was concerned, that was as easy as using their solution to sign a contract. 

What does the Docusign “Ad Suite” Look Like? 

See for yourself at the top of this page!

Hero Ads

A 30-second spot to illustrate just how easy it is to use Docusign to designate and alter the order of e-signers. 

Cutdowns and Reminder Ads

Multiple 15-second and 6-second cut-downs and reminders to keep the fun going while staying top of mind, all while remaining cohesive to the big mission GoodUnited is on.

The Happy Marketer

[Video Brothers] set an example in terms of what we expect from vendors; From their ability to guide us through this process to their excellent management of a project on a tight timeline. 

- Emma Anson,  Docusign Brand & Creative Project Manager

Key Takeaways

• If you want viewers to remember your ads (and your brand), make them laugh! Seriously, some nerds crunched the numbers. Check it out!

• Even behemoth brands like Docusign need awareness sometimes, whether it’s for a feature, a rebrand, or full-on product launch. The strategy works for everyone– from Seed to Publicly traded.

Call To Action

Our mission is to make B2B more memorable. If you can become the first thought when the audience seeks to solve the pain you have a solution for– you’ll get more at-bats with prospects who are excited for the relief and value you deliver.

Want to know more?  Book a call with our Co-founder Chandler Quintin or head to our LinkedIn Page. Treat yourself to our ads while you’re there. 😉