Who Made the Conveyor Ads?

Who is Conveyor?

Conveyor is the AI-native solution that’s rewriting the rules of security questionnaires. Their technology removes the tedium from compliance, enabling security teams to respond faster, more accurately, and with less hair-pulling. Think of them as the modern answer to one of enterprise software’s most soul-crushing tasks.

Goal

Conveyor came to us with a bold new product—and an even bolder proposition: their AI-powered solution helps companies complete security review questionnaires 98% faster and with 95% accuracy. Their goal? To introduce this time-saving miracle to the world with a suite of standout awareness ads.

Our Strategy

Security questionnaires are a form of corporate torture that people _love to hate_. So when we heard Conveyor had solved the problem, we knew the campaign had to celebrate the drama of the pain—and the comedy of its demise.

Enter Satan.

Yes, _that_ Satan.

We created an entire campaign centered around an absurd-yet-irresistible premise: Satan is the proud creator of security questionnaires—his “pièce de résistance” of passive-aggressive torment. But when he discovers Conveyor’s solution, he realizes his greatest masterpiece has been undone.

This particular creative concept unlocked a powerful CTA strategy. Each ad acts as a teaser, dropping viewers into a snippet of Satan’s interview. To see the full unraveling—his bragging, spiraling, and ultimate infernal meltdown—viewers are directed to the campaign’s landing page. This gave us a clear, compelling reason for audiences to click through: the full interview in all its hilarious, fiery glory.

What does the Conveyor Ad Suite Look Like? 

Watch the full ad suite in the video at the top of this page! 

After a deep-dive into the Conveyor brand, and a test-drive of their new AI-powered offering, we brainstormed a range of concepts—but once the idea of Satan-as-tormented-artist landed, everyone was all in.

We developed a full suite of ads, including:

• Hero Interview – A faux documentary where Satan reflects on his glorious invention: security questionnaires. Until he hears about Conveyor.

• 30s and 15s Teasers – Perfect for cold audiences, these spots give just enough of Satan’s charm to get you curious.

• Reminder Ads (6s & 15s) – Short, punchy pieces showing Satan grappling with the loss of his legacy.

• Static Imagery – Behind-the-scenes stills and character portraits to bring the campaign to life across channels.

Production brought our vision to life with cinematic flair: a Masterclass-style set slowly unraveling into fiery chaos. Crew members sweat through heat waves, while Satan glides through the interview with infernal poise… until it all burns down.

The Happy Marketer

We’ll update this section with a quote from the SmartStop team once they launch the ads! For now, I’ll make one up! 

“Dan Sullivan on the Video Brothers team is the Jason Statham of marketing.” - Imaginary Client

Client Feedback

The Conveyor team didn’t just bring a killer product—they brought incredible energy. Their marketing team was sharp, collaborative, and fearless when it came to leaning into bold creative. Every step of the process was a joy, from brainstorm to final cut.

Key Takeaways

• Humor _works_. Even in cybersecurity. Especially in cybersecurity.

• If your product removes pain, let the ads showcase that pain in full absurd glory.

• The right concept—rooted in the product’s actual value—can carry an entire ad suite, from teasers to reminders.

This is OUR Call To Action!

Ready to make your prospects laugh _and_ remember your brand? Let’s talk.

At Video Brothers, we specialize in transforming B2B pain points into unforgettable creative campaigns. Whether you're slaying legacy inefficiencies or launching the next AI revolution, we’ll help you show up bold, weird, and wildly effective.

Book a chat with our co-founder Chandler Quintin, or visit our LinkedIn page to see what hellishly fun ideas we’re brewing next.