Who Made the Cardata Ads?

Who is Cardata? 

Cardata is a platform that provides fully-managed vehicle reimbursement programs so companies can save tons of money and keep their employees safe with their driving programs.

For HR professionals with the nightmare of managing driving programs, Cardata keeps the rubber on the road.

The Goal

To create an Ad Suite of fresh, fun ads that could cut through the noise of the boring ‘same-same’ that their industry is typically known for.

The Strategy

Every Ad Suite we make is a funnel of content that captures the audience and nurtures them through fun, cohesive ads that solidify that our clients have a solution that solves a pain.

Our strategy for Cardata was to develop their ads around a common industry pain point: the high cost and complexity associated with most vehicle reimbursement strategies. 

To do this effectively, we tied three of Cardata’s key benefits to this overarching pain point. The benefits we lead with? Easy and accurate mileage tracking, considerable tax savings, and more efficient fleet solutions. 

To effectively celebrate these benefits while simultaneously prodding our pain point, we created several “before and after” ads to show the Cardata transformation in real time. 

What does the Docusign “Ad Suite” Look Like? 

Watch the ad suite in the video at the top of this page!

Hero Ads

Cardata’s Hero Ads are an start-to-finish narrative of the transformation that their clients experience when implementing Cardata’s bespoke vehicle reimbursement strategies. 

Reminder Ads

Cardata’s Reminder Ads cycle through the bottom of the funnel to keep their brand top-of-mind for when their audience is ready to pull the trigger. 

The Happy Marketer

Thanks so much! These are awesome and we are super excited to show these to our prospects! They are SO fun and they stand out like crazy.

- Divash Basnet, Vice President of Growth Marketing

Key Takeaways

• Utilizing fun and humor alongside the relevance of the audience’s day-to-day will win because it creates a bond with the audience that makes them feel important and heard. (Check this study out, it's true!) 

• Bringing the pain to life in a comical, exaggerated way helps the idea of the solution come across without diving into the features and benefits the audience will fall in love with when they get to experience your product.

Call To Action

Our mission is to make B2B more memorable. If you can become the first thought when the audience seeks to solve the pain you have a solution for– you’ll get more at-bats with prospects who are excited for the relief and value you deliver.

Want to know more?  Book a call with our Co-founder Chandler Quintin or head to our LinkedIn Page. Treat yourself to our ads while you’re there.