Who Made the Act! Ads?

Who is Act!?

Act! is a CRM, or Customer Relationship Management platform focused on helping small-to-medium-sized businesses get organized and ditch the chaos.

When a small business is getting off the ground, Act!’s CRM can help bring some relief to the chaos at hand.

The Goal

To create an Ad Suite that would generate awareness and drive their target audience to their website, sales reps, and their free trial in order to dominate their hyper-competitive vertical.

The Strategy

Every Ad Suite we make is a funnel of content that captures the audience and nurtures them through fun, cohesive ads that solidify that our clients have a solution that solves a pain.

For Act!, we attacked the strategy from a branding perspective to highlight their experience and expertise in the space. More specifically, their ability to reduce client management chaos to zero. 

Chaos in the workplace is nothing new, but devastating nonetheless. So we had to figure out how to depict that chaos and position Act! as a full-fledged chaos-response team.  

To do that, we created a Law & Order-inspired concept wherein Act! Agents are called to a crime scene. They’re met with a chaotic small business owner’s office where they’re finally able to save their “victim” before it’s too late. 

What does the Act! “Ad Suite” Look Like? 

Check it out for yourself in the video at the top of the page!

Teaser Ads

In Act’s teaser ad we capture attention and build intrigue at the top of funnel. 

Hero Ads

Act’s Hero Ads pay off that intrigue by delivering the message of the campaign: Act! can solve your small business chaos problem.

Follow-Up and Reminder Ads

The Follow-Up Ad in Act!’s ad suite hammers home the message while the Reminder Ads cycle through the bottom of the funnel to keep Act! top-of-mind for when their audience is ready to pull the trigger. 

See how Act! leveraged the additional static assets we provided on their campaign landing page: solvemychaos.com

The Happy Marketer

The final product exceeded my expectations, and I highly recommend Video Brothers to anyone who wants to stand out from their competitors and create a compelling and memorable marketing strategy!

- Jennifer Sonntag, Senior Acquisition Marketing Manager

Key Takeaways

• Legacy and a great product can only take you so far. You have to get your brand out into the world, in front of your potential clients, and in a way that’s surprising (to stop the scroll!). 

• Brands that give their audience something to laugh about get remembered. (It’s actually as simple as that. Check out this study if your don't believe me!)

Call To Action

Our mission is to make B2B more memorable. If you can become the first thought when the audience seeks to solve the pain you have a solution for– you’ll get more at-bats with prospects who are excited for the relief and value you deliver.

Want to know more?  Book a call with our Co-founder Chandler Quintin or head to our LinkedIn Page. Treat yourself to our ads while you’re there.