Who Made the Acro Commerce Ads?

Who is Acro Commerce?

Acro Commerce is a next-generation B2B eCommerce solutions provider hell bent on bringing seamless buying experiences to an industry stuck in outdated sales processes. Their platform integrates easily with existing systems, making it possible for B2B brands to offer modern business processes without the drama. From simplifying procurement to slashing integration headaches, Acro is here to help B2B sellers ditch the old ways and embrace a smoother path forward.

Goal

Acro came to us looking for an ad suite that would help them break out of the sea of sameness in B2B commerce. Their goal? Make it loud and clear that clunky, manual B2B sales processes are out—and seamless, modern buying is in. They wanted humor. They wanted drama (but only in the ads). And most importantly, they wanted their message to resonate with B2B buyers who are just plain tired of jumping through hoops to place an order.

Our Strategy

Through our discovery process, we unearthed a powerful insight: B2B buyers aren’t just frustrated—they’re exhausted. Outdated vendor processes often feel like something out of a bygone era. Monthly phone calls to reorder? Paper forms? That’s not just inefficient, it’s infuriating.

So we asked: what’s the most hilariously dramatic way to portray an emotional breakdown over B2B buying? The answer: a trashy daytime talk show.

Introducing: "B2B Breakdown" — a parody of shows like Jerry Springer and Maury where a livid customer confronts a clueless vendor, and the Acro platform arrives just in time to save the relationship.

Our Process

We kicked things off by generating a variety of campaign concepts that leaned into different pain points across the B2B sales journey. But the Acro team—and our team—immediately gravitated toward the talk show parody.

From there, we wrote the scripts, developed characters, and crafted scenes where our enraged customer, overwhelmed vendor, and unflappable host brought the absurdity of outdated sales drama to life. Every creative decision centered on the idea that Acro eliminates the unnecessary drama of B2B commerce.

The Video Brothers Secret Sauce

The Acro ad suite was built to be as versatile and scroll-stopping as possible, each piece doing its job in the funnel:

• 15-second Teaser Ad: A wild montage of highlights from our talk show episode—bleeped curses, flying shoes, and a vendor on the verge of collapse, all designed to capture the attention of a cold audience and steer them into the funnel for more fun. 

• 30-second Hero Ad: The audience is retargeted with the Hero ad to push the main message of the campaign: Buyers are frustrated (even if they don’t bring you on a TV show to let you know) 

• 15-second Follow-Up Ad: Post-Acro glow-up! The same buyer and vendor now wear matching Acro swag while this ad sits MOFU and BOFU to keep the brand fresh in the mind of prospects. 

• 10-second Reminder Ads (x2): These ads are prime BOFU content. Reminding viewers that Acro is there to help solve their digital transformation woes whenever they’re ready to make moves.

Every piece leans into the humor, the energy, and the relatability of being a buyer in a broken system. And every piece positions Acro as the seamless, drama-free solution.

Check out Acro’s ad suite by watching the video at the top of the page! 

What’s an “Ad Suite”?

An ad suite is a collection of videos custom-built for each step in the buyer’s journey. For Acro, that meant teaser ads to spark curiosity, hero ads to land the message, follow-ups to build momentum, and reminders to seal the deal. It’s a full-funnel approach, and when done right, it doesn’t just entertain—it performs.

Key Takeaways:

• B2B buyers are human. And humans are tired of bad experiences.

• Humor is your secret weapon when you're trying to disrupt boring industries.

• If your product removes drama from someone’s life, your marketing should dial it up just enough to show what they’re escaping.

This is OUR Call To Action!

Tired of B2B ads that feel like elevator music? Book a call with our Co-founder Chandler Quintin or check out our LinkedIn to see how we help brands like Acro turn pain points into punchlines.

We’ll help you make your product memorable, your audience entertained, and your funnel drama-free. And hey, if you can guess how many times we accidentally hit Rick with that shoe during filming, we’ll send you your very own B2B Breakdown chair. (It may or may not have all four legs.)