Who Made the AbbaDox Ads?

Who is AbbaDox? 

AbbaDox is a healthcare technology company specializing in cloud-based solutions to streamline clinical and administrative workflows for improved efficiency. 

For those who haven’t visited many radiology facilities, AbbaDox-powered clinics are able to see more patients and provide better care by reducing the chaos for the hard-working health-care professionals that keep us safe.

The Goal

To create an Ad Suite that would generate awareness for the AbbaDox suite of solutions for radiology clinic and send more of their target audience to their website, demos, and sales reps. 

The Strategy

Every Ad Suite we make is a funnel of content that captures the audience and nurtures them through fun, cohesive ads that solidify that our clients have a solution that solves a pain.

AbbaDox’s solution has an impressive hit-list of benefits that directly address common industry pain points. We worked with their team to rank those pain points to find the top three: Painfully slow insurance verification, long wait times for patients,  and paper-heavy intake processes. 

In classic Video Brothers’ form, we set out to show how AbbaDox has solved all of those problems by prodding those pain points with exaggerated yet relatable scenarios.

The ad suite takes place in a chaotic (fictional, of course) radiology clinic implementing solutions like  wheelbarrows to combat the paper-heavy intake and  providing novels instead of magazines to account for long wait times, to name a few.

What does the Abbadox “Ad Suite” Look Like? 

Watch all the ads in the video at the top of this page!

Teaser Ads

In AbbaDox’s teaser ad we entice targets to stop  the scroll,  capture their attention and build intrigue.. 

Hero Ads

AbbaDox’s Hero Ads pay off that intrigue by delivering the message of the campaign: AbbaDox can bring efficiency and integration back to your radiology clinic.

Follow-Up and Reminder Ads

The Follow-Up Ad in AbbaDox’s ad suite hammers home the message while the Reminder Ads cycle through the bottom of the funnel to keep AbbaDox top-of-mind for when their audience is ready to pull the trigger. 

The Happy Marketer

The ads Video Brothers made are so relatable, both to our audience but also to people in general that have been through it.  We are using them  everywhere, including trade-shows, and we cannot wait to start making new ones! - Pierre-Antoine Tricen, Vice President of Sales & Marketing

Key Takeaways:

• If you make your prospects laugh, they’ll remember you more easily. That might sound anecdotal but it’s actually science! Check out this study if your don't believe me!

• Showing the audience that you truly understand and appreciate them is a great way to have the audience align with your brand and build confidence, trust, and credibility.

Call To Action

Our mission is to make B2B more memorable. If you can become the first thought when the audience seeks to solve the pain you have a solution for– you’ll get more at-bats with prospects who are excited for the relief and value you deliver. 

Want to know more?  Book a call with our Co-founder Chandler Quintin or head to our LinkedIn Page. Treat yourself to our ads while you’re there.