Who Made the BA/RS Ads?

Who is BA/RS?

BA/RS (Beyond Assembly Roadshow) is a traveling event series designed for B2B companies in manufacturing, distribution, and wholesale sectors. It offers a platform for industry leaders to explore real-world solutions, learn from successful case studies, and find clarity in their digital transformation journey. Unlike traditional industry events, BA/RS emphasizes practical insights over product demos, aiming to provide actionable strategies without the overwhelming tech jargon.

Goal

The primary objective of the BA/RS campaign was to increase awareness and drive registrations for the event. The challenge was to position BA/RS as the go-to event for B2B companies seeking to modernize their operations confidently, highlighting its value in offering practical insights, expert guidance, and a clear path forward without the usual industry jargon.

Our Strategy

Recognizing that many industry events focus solely on product demos or dry technical discussions, we aimed to differentiate BA/RS by creating a narrative that resonates with B2B executives overwhelmed by the complexity of choosing the right technology stack. We developed multiple creative concepts, each designed to address the unique challenges of B2B companies navigating legacy systems and evolving customer expectations.

Our Process

We began with a deep dive into BA/RS's brand and the perception of industry events. From there, we brainstormed various creative concepts, each tailored to highlight the event's unique value proposition. After presenting these concepts to the client, we refined the chosen direction, ensuring it aligned perfectly with BA/RS's goals and audience expectations.

The Video Brothers Secret Sauce

We crafted a comprehensive ad suite for BA/RS, designed to guide prospects from initial awareness to event registration. Here's how it broke down:

• 15-second Teaser Ad: A quick, engaging snippet to pique interest and drive top-of-funnel awareness.

• 30-second Hero Ad: A more in-depth look into the event's value, addressing common pain points and showcasing the benefits of attending BA/RS.

• 15-second Follow-Up Ad: Reinforces the core message, providing additional context and encouraging registration.

• 6-12 second Reminder Ads: Short, impactful reminders targeted at warm audiences to prompt action.

Each asset was meticulously crafted to serve its purpose within the marketing funnel, ensuring a cohesive and effective campaign.

What’s an “Ad Suite”?

An ad suite encompasses a range of creative assets tailored for different stages of the customer journey. For BA/RS, this included teaser ads to generate initial interest, hero ads to provide comprehensive information, follow-up ads to reinforce messaging, and reminder ads to prompt final actions. This multi-faceted approach ensures consistent messaging and maximizes audience engagement across various touchpoints.

Check out the full ad suite in the video at the top of the page!

Key Takeaways:

• Clarity Over Complexity: In industries inundated with jargon, clear and concise messaging stands out.

• Tailored Messaging: Addressing specific pain points of the target audience leads to higher engagement and conversion rates.

• Integrated Campaigns: A cohesive ad suite ensures consistent messaging and guides prospects seamlessly through the marketing funnel.

This is OUR Call To Action!

Need an ad suite to keep you from becoming the next exhibit in the Museum of Bygone Business? Book a call with our Co-founder Chandler Quintin or stalk our LinkedIn to get a glimpse of the future.😉

We help B2B brands stand out by being bold, taking big swings, and rewriting the rules of the game. Reach out in the next 15 minutes and get a free Ronco Rotisserie Oven. Set it, forget it, and contact Video Brothers.